If there’s one crucial mistake that most business owners make with their websites and their ads, it’s this:
More often than not, your prospects have ABSOLUTELY NO IDEA why they should hand over their hard-earned cash to you.
Most business owners think that all they have to do to turn prospects into clients is to set up a website and mention what services they perform.
Take the computer repair industry, for instance.
Let’s say that I’m looking for someone to get rid of the viruses on my desktop computer. When I do a search on Google for computer repair companies in my area, I see nothing but websites for computer repair businesses talk about the different types of services they do — virus removal, hard drive repairs, operating system installations, etc.
None of them tell me why I should do business with their company.
As someone looking for someone who could fix my computer, what do I end up doing? I’ll call the first few businesses that I see, ask what their prices are for virus removals, and take my computer to whoever has the lowest price.
If you’re not offering the lowest prices on that particular service… Sorry, you lose.
But imagine this situation instead…
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