These are very exciting times for us here at LocalTail.
Why, exactly? We have decided to revamp the company with a brand new focus and a new strategy. Not only did we redesign the website (which pretty much acts as our storefront for the business) but you will notice that we’ve completely rewritten every aspect of the site. We also took the time to carefully analyze where we want to take the business from the remainder of 2010 onwards.
Why are we doing this? Well, as you would know, one of the advantages of being a small-business is being nimble and having the ability to act quickly. The business was bootstrapped from the get-go, and we completely embraced the learn-as-you-go strategy from the beginning.
After spending the first half of the year getting our feet wet in the small business Internet advertising space, we finally figured out the final crucial pieces of our overall strategy, namely: who our ideal clients are, what we can provide to best help them, and how much we should charge for our services. We also figured out which direction we should take our marketing strategy and what activities we should focus on to best grow the business.
Either way, this probably wouldn’t matter much to you if this is your first time meeting us, but we wanted to formalize it by making a post about it on the blog. For more information about the direction LocalTail is going, take a few minutes to read the home page and the About page. We’re definitely excited about the rest of 2010, and are already looking for bigger and better things in 2011 which you can certainly expect us to be working ourselves off to achieve.
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